Wednesday, 19 November 2008

Testing the water


A group of Melbourne cafes wants to charge customers for tap water. Good luck to them.

They will be doing it under the banner of Drink For Change, a public-awareness event that supports cafes across Victoria who want to save water. For one week, customers at participating cafes will be urged to donate change for their “complimentary” water. The money raised in these cafes “will go towards initiatives that will help the cafe save water”.

The organisers don’t appear to have put a value on that glass of water yet. Perhaps they are just testing the temperature of local reaction. A “token” sum is being suggested.

(Mmmm. Water tokens. We could buy WC (water conservation) tokens at the corner store with our tram tickets and postage stamps and drop a couple in the token bowl at the cafe till. Cafe owners could cash them in at the State WC department once they produce a receipt to show they have installed dual flush loos, economy-cycle dishwashers or taps that turn themselves off.)

In return, cafes are offered “Public recognition – benefit from the event's PR campaign, including website exposure and potential photo opportunities and local media exposure.”

Early response to news of the campaign, earmarked for December 1-8, had several commenters on the Fairfax Digital website wanting a list of participating cafes so they could avoid them. Maybe not the sort of public recognition sought.

I think the whole water business is getting out of hand. Restaurants aren’t so water-conscious when it comes to pushing bottled water. And waiters are often pretty quick to uncap and plant another bottle on the table when the first round has barely touched the lips. If only they were as diligent with the tap water which sometimes almost has to be begged for and can be delivered sniffily.

Cafes themselves could save hundreds of litres of water if they eased back a bit on the volume of salad greens they put on a plate. What diner needs a family-sized salad bowl of greens supporting a few slices of chicken or some Thai beef? All that picking over the rabbit food in search of a morsel of protein. It’s just smoke and mirrors to make it look like a generous helping. Most of lettuce leaves – which requires a lot of water to produce - end up in the rubbish.

And will cafes stop at tap water? Next they’ll be charging for peeling the vegetables, adjusting the seasoning, garnishing the dishes. There’ll be a levy for background music. And a charge to use the toilet facilities?

If cafes are trying to send out the message that they are taking a responsible approach to water usage, then surely they won’t object if patrons help them out and starting bringing their own water flasks from home. In fact, we could ask for a discount for doing so.

And if Melbourne’s water watch people are serious, they should advocate a quick re-think on the current hosing restrictions. Currently we can water between 6-8am on two days a week. On warm days, the water doesn’t even get a chance to soak in before it starts evaporating as the temperature rises. That's extremely wasteful. Watering between 10pm and midnight would make far more sense and do more good. Or is the 6-8am timeframe merely intended to be a deterrent?

One of the side-effects of dehydration is confusion. There seems to be plenty of that about when it comes to the current water shortage.

7 comments:

Thanh said...

I saw this article and was initially outraged. After reading it, I was less outraged but still don't feel very supportive of it. If they are seriously trying to raise awarness about water saving and find initiatives for it, I totally support that. But this just seems like a way to get consumers used to the idea of paying for tap water.

I know that at so many restaurants, requests for other beverages are remembered while water just seems to be conveniently forgetten. My record is asking for it 5 times and finally walking up to the bar and getting it myself.

Anonymous said...

After checking out the drink for change website http://www.drinkforchange.com.au - its pretty clear that cafes will simply have a donation jar and there is never any mention of 'charging for water' as everyone keeps stating. It reminds me of this campaign from the states http://www.carrotmob.org where its about consumers using their patronage and buying power to encourage smaller businesses to invest in sustainable initiatives.

And it looks like some cafes are matching dollar for dollar what is donated by customers - and some coffee companies are also supporting those cafes that commit to investing in their own water saving projects.

The whole 'charge for water' line that people are taking is so misguided - and I'm sure non of the cafes involved would ever dream of doing so.

If small businesses (cafes as an example) gets the water saving message - just like big business and consumers already have - then it will ensure that water is not so expensive a commodity that they will ever have to.

CancunCanuck said...

I would love to see some sort of charge for water here in Mexico, then it might be possible for us to actually drink out of the taps. Collect enough money and the government can clean up the water systems! (Seriously, when they say "don't drink the water", they mean it, it's definitely not advisable.) I can't recall the last time I drank tap water, the thought makes me ill now after living here so long.

Enjoy living in a place where it is possible to get a drink from the tap, free or not so free!

Pat Churchill said...

I agree that being able to drink tap water with safety is a bonus we don't always appreciate. At the top of my tap water list I put Christchurch, New Zealand. It is not treated chemically but purified naturally by filtering through layers of gravel that form the underground aquifers.

Duncan | Syrup&Tang said...

Good one Pat. I was thinking about writing something similar but didn't get to it. The press attention to it evoked immediate and, I think, well-founded cynicism. And as for the 'donation' side of things... I think we've all seen compulsory 'voluntary' donations in other contexts, so it wouldn't be surprising if some cafe owner goes for a ride with that.

Anonymous said...

I totally agree on the silly watering hours. I would far rather have one hour at 11pm when it might actually do some good.

maria said...

Save water, drink less? Not everyone can afford to pay for drinks when eating out. I don't always have the extra $3 to $4.

I wanted to say that I'm one of those that eats all the salad leaves, every last morsel and usually feel there isn't enough.. as often salad is just a 'garnish'. That's my experience anyway. Lead me to the places that are generous with their greens! :)

I agree with your other cafe water saving ideas though.

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